What Is SEO?
So you are interested to know about, what is SEO and how it works? SEO is the acronym for Search Engine Optimization and can be defined as the art of positioning a website, a web page or an application in the first natural results of the search engines. In French, SEO is referred to as natural referencing.
In the French and Western context, SEO is essentially “sticking” to the “requirements” and modes of operation of Google which focuses from 75% to more than 90% of search queries depending on the country.
The position in the SERPs is obtained from the relevance score assigned to the page by the search engine algorithm on a given query. It is not the result of a payment made to the search engine contrary to what happens with the use of commercial links.
SEO is the two main components of search engine marketing (SEM = SEO + SEA) with the commercial links (SEA).
On the requests concerned, the position obtained must be on the first page, because during most of the requests, it is the only page consulted.
The Grail of SEO or SEO expert has long been the first position but now it may even be to get the zero position.
This trend should also strengthen with the rise of vocal requests for which it will not be seen but heard.
If you are on very beginner level and don’t understand this than let’s try to do in easy way. Before we jump in first we need to know about something. What are the search engines?
What are search engines?
Have you heard about Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo etc. search engine names? Some of them you are probably using in your daily life.
Most popular search engine around the globe is Google which is used by most of people to get information from the internet. So search engine basically pull the information from websites which is listed on search engine database or show you snippet of the website that contain information about your searched keyword.
If you don’t understand this let’s take an easy example of Google search. Whenever you type a keyword in Google search, you will see, Google come up with lots of results for your searched keyword.
If you scroll down bottom of the page you will see, there are many pages that contain information about your searched keyword. The first page result, which is showing by Google, is not a simple page. Before showing you anything Google algorithm decide which is best result for your related search query.
In simple term search engine is information provider platform. But for those, who run website or blog and love to help peoples by providing information or services, is something more. They need to optimize their websites according to search engine guidelines. These search engine guidelines we can define as a SEO.
How does SEO works
As Google and other search engines work is to provide quality and updated information to its users. So your websites also need to remain updated and follow search engine guidelines.
Regularly updated website send signal to search engines that your website is active and have updated information. But updating regularly your website is not only a thing that you should care about.
There are other things that you should take care such as website speed, user experience, reasonable and sufficient information etc. So we understand these SEO points one by one. But first understand types of SEO.
Types of SEO:-
There are two types of SEO you need for a well-rounded organic search strategy: white Hat SEO, and Black Hat SEO.
The white hat SEO, what is it? In contrast to the black hat SEO, this is what we could call all natural SEO methods that want to be “secure” and even more. And even more, why?
We will see it very quickly, after having specified for those who are not yet in the party what are we talking about with all these stories of hats.
Indeed, many consider that it is automatically lack of technique to practice a referencing of this kind when not at all, quite the contrary. Any good referrer must verify that the bases on which he will work are solid.
If we do not take here as reference value the instructions of Google like the fact of passing its site in https , or AMP, the fact that it is valid according to the criteria of the W3C or other criteria of this kind, there is has fundamentals, which are meant to be “technical” (which does not necessarily mean complex.
But which remain perfectly technical optimizations to respect, so even the best black hat SEO who tend to fascinate some people who start to be interested in the trade of reference, are above all very good white hat Example of elements which it is necessary to know how to control and of which we spoke to you just recently … to configure robots txt, sitemap xml or else file ht access and other is an integral part of the scope of the missions of a white hat SEO.
White Hat SEO, the true definition of SEO …
As we have seen, the approach of the profession by a white hat reference is not to derogate one iota with regard to the guidelines.
But that would most often tend to go further. Many white hats tend to think that the slightest breach of the rules that a referrer can do should automatically be sanctioned by the search engines and that all those who venture outside the right path deserve (ray) net gallows.
Black Hat SEO: What Does It Know?
The temptation to give in to Black Hat SEO sirens is sometimes great for e-tillers and marketers who pursue ambitious goals.
If the results can be at the rendezvous – at least on an ad hoc basis – adopting this type of strategy is not without risk. Discover this concept, its methods, its advantages as well as the dangers it implies.
The concept of Black Hat SEO:-
Instructions issued by Google, engine responsible for the bulk of organic web traffic in Europe, are behind this expression.
Web marketers who tend to respect these famous “Guidelines” are considered professionals in the white hat, examples that are opposed to people who break the rules and share a common point: their goal is first and foremost to please the engines in order to see the pages of their site climb up the rankings.
A comprehensive tutorial, presenting unique content, naturally shared on social networks and forums, is the illustration of a work White Hat usually valued by the engine.
On the other hand, a sloppy subject, which responds only partially to the problem of a user and has been created only to generate a back link to another site, is the typical approach that laments and penalizes Google.
This being so, there are a multitude of situations that do not correspond to these two frames. For example, a page load too long linked to the lack of caching or the acquisition of many never optimized links that do not penalize the site to which they point but will not improve its popularity either.
Moreover, it is obvious to stigmatize a technique that is of no interest as such for a user, like the low-quality pages of a blog network.
But if it allows an attractive online store to overtake an e-commerce site that was primarily leading the results through aggressive net linking, should he be moved? The end justifies the means … are probably some webmasters.
The term SEO on-page refers to the optimization part of natural referencing that corresponds to the optimization of content on pages that you want to position favorably. SEO on-page is therefore complementary to SEO off-page.
The SEO on-page optimizes visible content, invisible content and hidden content. On-page referencing is provided by most CMS tools or themes that offer specific input fields or automatic use of tags that avoid entering the source code. On this site, entering the SEO article on-page will automatically generate the title tag “definition SEO on-page” and the generation of a page title using the H1 tag.
The SEO optimization on-page of an e-commerce catalog can be largely automated. One or more SEO-optimized templates or templates are created and the pages are then automatically created and optimized from the product data.
Among the many on-page optimization criteria are:
– the title tag
– the use of tags H1, H2, H3
– the information of alt-text tags
– enhancement (bold, italic, etc.)
– The density of the keyword
– URL rewriting
We also often consider that domain-related elements (trust, authority, seniority, etc.) and technical elements (accessibility, loading speed, mobile compatibility, etc.) are elements of SEO on-page although they are also classified in technical SEO.
This site offers a thematic glossary of about a hundred terms specifically devoted to on-page SEO techniques.
Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
- Link Building
- Social Media Marketing
- Social bookmarking