Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.
Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Long-tail keywords are keyword phrases that contain four or more words.
The fact that a website has content with long tail keywords and head-tail keywords contributes to the reputation of this site, which is now recognized by readers as an expert website.
By exploring the content of the site, the Google robot can verify that it processes all the words in the semantic field of a subject and thus recognizes the site as an expert of the subject.
Google’s search engine currently takes less time to recognize a site as a specialist and assign it the first positions.
So, if a website wants to be well positioned for keywords that are the subject of much research (Head Tail), it is also necessary that the content corresponds to that of long-tail keywords.
Whatever your field of activity, you will always have endless possibilities to create something new and unique:
– Give your readers and friends quality content
– Write on all points related to a theme
– Be original: talk about something that nobody spoke in a way that no one spoke. This originality is recognized by readers and also by Google.
Implementing these tips can be the difference that allows your site to reach the top positions.
Suggestions On Long Tail Keywords :-
- Use Google Suggest .
- Google’s Related Searches
- Use More and Different Keyword Research Tools
- Browse eHow
- Browse Q&A Sites
- Use Answer the public
Above Image we just simply type our keyword and google displaying suggestion.
Answer the public website is also a good place to find long tail keywords ideas. just simply visit website, type your keyword and get questions.
To be visited and to convert
While it’s never easy to attract visitors to your site, it’s even more important to drive traffic that attracts the right type of visitor.
Google considers – within its advertising Adwords – a CTR of 2% is a good result! (CTR = ratio of the number of postings in the page of results and the number of clicks on the announcement) … Of these 2% of real visits, how many visitors call or pass to the act of purchase? …
The same goes for organic results. Concretely 1000 displays in top 3 generate 20 visits which generate in turn a conversion or not.
How much is a keyword for your website?
If you own an online shoe store, do you make more sales online with visitors looking for “brown shoes” or “black boots”?
Statistics on search engine keywords are available on the Web (some are less powerful and more accurate than others), but if the different keyword search tools allow the discovery of expressions and allow their sorting by relevance, no tool directly shows the conversion value of these expressions.
Analytics, on the other hand, has this function when it is well configured, but only after visits.
To understand the value of a keyword, you have to
review your websites,
follow the path of the visitor,
prepare it for conversion channels (a path that takes it in a few clicks to the conversion page),
make assumptions, test and apply traditional web marketing formulas.
Understand the long tail Keywords
The long tail refers to requests of 3 words or more that generate fewer or fewer hits on the expression itself, but which, cumulative variants, bring a significant amount of qualified traffic generator conversion.
But Internet users are more and more precise in their demand and voice search frequently used on smartphones accentuates the deal.
Every day, 15% of global requests have never been hit on a keyboard! [ref Google] and many expressions are only very rarely.
The “long tail” represents the majority of the global web search volume.
While it is great to position itself on large generic queries and benefit from a hundred visits per day thanks to it, the “long tail” represents a potential for more qualified visits, because more specific that lead to conversions. Closer to the conversion.
Another lesson learned from search marketing is that long tail keywords often convert better, because they capture visitors further down the buying / converting cycle.